Abandoning the trusted homemade family spaghetti due to its stale messaging exposes a fundamental lack of trust and belief in its current avatar, amplified by anger against the system and the incumbent establishment. On the contrary, the burger, an overtly risky and ultimately hazardous choice offers an extremely appealing message of hope and instant gratification. This is the choice that America faces as it goes to the polls this November.
Ameya Prabhu, Partner at UAP Advisors, wrote for Huffington Post in Aug 2016 about the choice facing the average American voter through the allegory of food choices. Read the full article by clicking on the button.